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If there’s one thing that goes together like burger and fries, it’s restaurants and digital signage. Use our tips to create great digital menu boards and more.
In your quest for hunger, you’ve probably come across many digital signage screens. Restaurants often look towards digital signage as a way to show information like tv menu boards, sell products and make the overall eat-out experience more engaging. More importantly, they’re using it to reduce the negative effects of the hangries (that’s where hungry people get angry). In a digital era, digital screens naturally attract customer attention and now there are simple digital signage tools like ScreenCloud, it's possible to do so much more than just digital menu boards alone. Here are seven ways you can use digital signage in your restaurant to make your company (and customers) shine.
Here are two interesting facts: Humans are attracted by shiny things like screens. Nobody likes to wait in long queues when they’re hungry. Digital signage displays give customers something more interesting to look at than the head of the person in front of them. The more interesting, relevant and engaging your content, the more effectively this works. You can even use your screens to show waiting time, giving the customer back an element of control and reducing the (perceived) waiting time until they get their snack fix.
Just before your customer is about to purchase is the perfect time to let your special offers roll off the tongue. Use your digital signage displays to remind them of any incentives or deals they can get on specific products or sell them the benefit of going "large" or so on with their order. Not only does this make them feel better about spending their money but it could give you a chance to upsell or promote new products that are in your restaurant. Great apps you can use to share your offers include Noticeboard app, Countdown timer (to share time sensitive offers) and Gallery for Instagram to reshare social media promotions.
Picture the scene: a hungry customer has been queueing for hours, dreaming of those hot, gooey mozzarella sticks you do, you know the ones? They’re itching to get their hands on them, already savouring the taste of that first moist, cheesy bite. They get to the front of the queue and guess what? You’re sold out. Now imagine firstly, the disappointment and secondly the resulting pressure. How can the customer make a decision about what they want instead when there’s a queue of impatient customers waiting behind them? It doesn’t have to be this way! When you put content on your screens using ScreenCloud and our Digital Menu Board app, it can be updated in seconds, from anywhere. This means your digital menu boards can be up-to-the minute, helping customers and staff to save face and make informed decisions.
If there’s one industry that’s all over social media, it’s the food industry. Use your digital signage and menu displays to bring out the foodie in your customers Display social media feeds such as Instagram, Twitter and Facebook and encourage social sharing. Even in this digitally-saturated era, customers still get a buzz from seeing their images glorified on the big screen. Ask them to give you instant feedback for the chance of a free burger or money-off coupon. Your customers will take more pictures of your food. The message will be amplified outside of the walls and to hungry people everywhere. Your job is done.
As customers come to the end of their meal, you’ll know from experience that the next step is to entice them into staying a little longer while they ponder over a cheesecake or coffee. Using visual images and menu boards of your desserts shown throughout the restaurant is a great way to get your customers set on what they’re going to finish with. Chances are, once they see your revolving digital display of cakes and delicacies they won’t be able to resist and will simply point in the direction of what they want and hope that you deliver it.
Part of the lure of the restaurant community is to entice people to put the phones away, chat and explore the power of human interaction for a few hours of the day. However. Generations under the age of 30 have been born digital. This means that they are used to facilitating relationships, friendships, giving feedback and asking for advice online. As naturally as someone would have filled in a written feedback form 10 years ago. Using live social media displays on the walls of your restaurant gives them a way to do this and could even build community between your current patrons. If they’re going to swap tips about milkshake flavor, the best starters and where’s good to go after anyway, why not help them to do it where you can see it?
The beauty of many of our favorite independent restaurants is that they radiate personality. This adds another flavor to the aura of dining out and gives people a reason to return. Use your restaurant signage displays to showcase this personality. Introduce your staff members and their favorite menu recommendations. Show off the afternoon where you went on an archeological dig for charity. Tell them random facts about the farmers you buy your meat from. Personality is what brings life to your menus and products. Screens are the vehicles on which to showcase it. Check out this guide for some ways to surprise and delight in store customers.
Up to date digital menu boards and signs allow you be more relevant with your content. This means tailoring the experience the customer receives depending on time of day, day of week, time of year and so on. This means no more flipping your static boards over from breakfast to lunch. Using our playlist function you can setup and schedule your content based on settings such as time of day or day of week. This could also benefit staff, allowing them to refresh on menu choices before the start of a shift or providing training notices and guidelines on the latest food regulation standards. (It also means no one gets in trouble for forgetting to change the displays, but you never did that anyway right?)
To get started on setting up your restaurant digital signage try our free trial today - it’s similarly awesome.